Paid Traffic
Choosing Website Traffic
Paid traffic is best treated as a controlled acquisition test. The objective is not merely to buy visitors—it is to learn which audience, message and landing page combination produces useful actions.
A practical sequence
- Define one conversion action before you buy traffic.
- Use a dedicated landing page that matches the source and promise.
- Start with a controlled test budget and enough volume to learn.
- Track leads, sales or meaningful actions—not visitor count alone.
What to watch for
- Traffic sources that make guaranteed sales or income claims.
- Buying large volumes before validating the landing page.
- Comparing providers only by cost per visitor.
